Just hours after Colin Kaepernick was announced as the face of Nike’s new Just Do It campaign, people began to protest.
Nike customers upset at the decision took to Twitter and shared videos of them destroying their apparel.
Many clips showed people setting their sneakers and clothes on fires while others cut their socks.
A Twitter user who goes by the name Sean Clancy posted video showing a pair of Nike sneakers being set on fire.
Nike’s decision to pick Kaepernick, the first NFL player to kneel during the national anthem as a protest against racism, as one of the faces for advertisements commemorating the 30th anniversary of its Just Do It slogan, is a move that could draw President Donald Trump’s ire.
Kaepernick was a quarterback with the San Francisco 49ers for six years.
He stirred a national controversy by taking a knee while the anthem was played before games during the NFL’s 2016 season to draw attention to police killings of black men and other issues.
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