Cristiano Ronaldo has beaten Lionel Messi and Neymar da Silva Santos to top the Instagram Sports Rich List for 2018, based on how much a sponsored Instagram post could cost brands.
The result was based on factors such as average engagement, the frequency of their post and number of followers they have amassed. Ronaldo has a total of 133 million followers on his account and he regularly shares photos of his lavish lifestyle and highly successful career,and this has served as a determinant of how much he charges brand to use his account for promotional purposes.
DailyMail says brands pay as much as $750,000 (£570,000) per post, to promote their brands on his page.
Neymar da Silva Santos and Lionel Messi made the second and third positions respectively.
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